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Summer cocktail crash course: what you need to know about serving cocktails in your establishment!

The summer months have started. For a few years now, many people have been enjoying holidays in their own country all the more, they like to go and have a drink on a terrace after work and students, too, have all the time in the world for two months - provided they do not have to sit their exams again. The ideal time to upgrade your summer terrace. If you haven't done so yet, we have a crash course in summer cocktails for the most enjoyable summer evenings. 

Why pre-made cocktails and mocktails are your best friend

Cocktails are a luxury drink. In the past, the pre-made varieties had a negative connotation. This was because they were often equivalent to poor quality. They were produced with a view to quantity and as much profit as possible. This made the drinks taste very artificial and therefore not very tasty at all. 

Things have changed!

Quality comes first, especially with the cocktails and mocktails from Craftails. They are made by real bartenders with years of training behind them and heaps of experience in hospitality and mixology. We are entrepreneurs ourselves, so we know where your pain points lie. We get rid of them quickly and neatly with the addition of luxurious drinks in which the flavours are 100% right and the preparation is foolproof! 

We summarise it so that you don't have to: 

  • Luxurious and popular drink 
  • Profitable
  • Time-saving
  • Less waste and surplus
  • Easy to serve


SOS Cocktail in a glass... but in which one?

When you order cocktails and mocktails from Craftails , you will always receive an extensive information sheet. On it you will find the ingredients we use in the cocktail, how you should prepare the drink and how you should serve it. All of this information is provided to you ready to use

To give you some background on why certain glasses are necessary or why a copper mug is essential for a Moscow Mule, we give you a handy overview. We limit ourselves to the glasses you need for our offerings!

The different types of glasses


A highball is an oblong glass most commonly used for tall cocktails that contain a lot of millilitres of drink and are often poured over ice. Because these glasses are taller and somewhat wider, they fit a lot. They are often drinks that contain a mix of an alcoholic drink with a certain amount of soft drink. For example, a Long Island Iced Tea. 


A tumbler, or also called old fashioned and lowball glass, is a lower glass with a larger diameter and a solid, thick base. That base is necessary for the muddling of flavours in your drink. 

You use a muddler for muddlingdrinks. With it, you can grind herbs or fruit so that the flavours are released in your drink. This is something we have already done for you when producing our pre-made cocktails. The flavours are 100% right, so you don't have to worry about that. 

So why is the glass still important you ask? A tumbler glass is perfect for drinks that you serve in smaller quantities. It also provides a nice mix between the cocktails. If they are all served in the same glass, you lose some of the exclusivity and luxury attached to the specific cocktail.  

Wine glass

Every catering establishment has a wine glass. Did you know you can also use them to serve cocktails and mocktails? Ideal for drinks that are very similar to champagnes and cavas or drinks that should be served in smaller quantities and without ice. These glasses are thinner and therefore more fragile. Therefore, they are not suitable for cocktails that contain a lot of ice and need to be stirred. 


A coupe glass is a perfect alternative to the v-shaped martini glasses that are often used to spill. 

Here's a fact: It's not your fault that you often spill a martini glass, those glasses were specially designed in the 1940s when alcohol was still illegal. This way, partygoers could quickly cut down on their drinks in case the popo paid them a visit. 

Back to the coupe glass. A perfect alternative. By the way, these glasses, like wine glasses, are more fragile. They are not suitable for cocktails served with a lot of ice. However, the drink remains fresh. When you hold the glass correctly (and that is with the stem), your cocktail will not warm up in your hand. 


Copper mug

A copper mug is specific to the Moscow Mule, but our Sailors Spice can also be served in it perfectly. The copper helps to control the temperature of the drink. It keeps the cocktail fresh. Some also claim that copper enhances the flavours of ginger beer, vodka and lime in a Moscow Mule. 

A copper mug also gives a cool look to the cocktail! 

Craftails cocktails | Moscow Mule

Garnish, present and serve

On our product sheets we give you our garnish suggestions per cocktail and mocktail. You can also use the images on our website for inspiration. There are also cocktails that have fixed garnishes, like the Mojito. Because have you ever seen one without ice and mint leaves? Of course, nothing prevents you from getting creative yourself! Open Pinterest, scroll through instagram a bit or watch some videos on TikTok. Inspiration is everywhere for presenting your drinks. 

We give you some great ideas to spark your creativity:  

Sugar is your friend! 

Its sweet taste suits many cocktails and mocktails. Sugar is also sticky: ideal to decorate your glass! Wet the rim of your glass and dip it in sugar. Or, depending on the cocktail flavour, in salt!  

Environmentally friendly straws and umbrellas. 

A cheesy classic, those umbrellas in your cocktail, but they still do well with people. A straw, on the other hand, is an essential. Some cocktails you can't just sip from the glass, you need a straw for that. Go for the environmentally friendly variety. They are not only ecological, but also give your business an upgrade! A lot of customers today are choosing more consciously and ecologically.

Be inspired by the ingredients.

A strawberry Mojito calls for a strawberry, a Pornstar Martini calls for a passion fruit, a fruit skewer, a lime wedge and so on. You get the idea! 

The more beautiful your presentation, the more time and products you invest. Don't forget that this also means an additional cost for your cocktails. Of course, this is allowed for an even more exclusive experience! 

"May I have the bill please?"

And then to set prices, because they are very important. They make or break the success of your business! You cannot go too cheap, because you obviously have to make ends meet to cover the costs and still make enough profit. Your offer may not be too expensive either, because then a lot of customers will avoid your business. Determining the right prices is not easy and unfortunately we cannot do it for you. However, we can give you personal advice on the prices of the Craftails drinks you want to offer! 

Because we want to help you now, we are giving you some tips on how to determine the right prices. Here they come:

Craftails I Blog I Summer cocktail crash course: what you need to know about serving cocktails in your business
  • Determine the cost per drink you serve, taking into account any snacks you add and the time you spend preparing each drink.
  • Determine a healthy contribution margin: take into account expenses for personnel, rent, advertising, etc. This is why our Craftails drinks are so profitable. They require little preparation time from you, mean no costs for education or extra trained staff and are popular with the general public. They almost sell themselves!
  • Evaluate the effect of your prices in practice: are there slightly more or just less sales? Then you know that the price may have had an influence here.