PRODUCTION - Ruben Detavernier's path in the world of hospitality began at age 19 in the heart of Antwerp. He took his first steps at the Ultimatum on the Grote Markt, followed by a significant four-year stint at the Felix Pakhuis, where he was involved from the startup. These experiences sparked his love for the bar and motivated him to acquire a broad spectrum of hospitality skills, combining both venue and bar to deepen his knowledge.
Ruben's career path led him from starting Roji University, a sushi store, to a switch to recruitment and eventually to a job as an Account Manager in the oil and gas sector.Inspired by one of his best friends and co-founders, Yannick, and the innovative concept of Craftails, he decided to return to his greatest passion and seized the opportunity to join as an Ambassador.
Ruben's transition from sales to production, motivated by the arrival of his infant daughter and the resulting need for more peace of mind, gave him a unique opportunity to better understand the various processes within Craftails . This move allowed him to use his extensive experience as an ambassador, and his in-depth knowledge of customer needs, to make an even greater impact on the company.
For Ruben, cocktails symbolize class and craftsmanship, an aspect he is proud to represent and share. His current favorite is the Mai Tai, beloved for its rich flavor and unique blend of two rums. Since his start at Craftails in August 2022, he has emerged as a true team player, always ready to support and motivate his colleagues.
The family atmosphere within Craftails, the thoughtful interaction with colleagues and the dedication to delivering top-quality products make working at Craftails exceptionally rewarding for Ruben. Outside of work, his life is enriched by his family, with his little daughter Billie and his wife Emilie by his side. His family is his greatest source of inspiration and strength, and every day he strives to give his best both professionally and personally.
