AMBASSADOR - Lisa's adventure in the hospitality industry began at 15 with a side job that quickly grew into a true passion for the industry. This passion is not limited to her professional life; Lisa also enjoys discovering and tasting cocktails in her free time.
After her college days, she began her professional career as a marketing manager, but soon switched back to her industry of choice, this time to a role as a business manager in the hospitality industry. With this diverse background, she eventually joined Craftails, where she now has the opportunity to support hospitality businesses in their growth and success.
For Lisa, the magic of cocktails is that they can always put a smile on someone's face, an aspect of her work that she appreciates immensely. Her favorite cocktail, the Disaronno Punch, symbolizes her love of timeless flavors with a unique twist.
Since 2023, Lisa joined the Craftails team, where she focuses on advising clients and new business within the cocktail world. Her rich experience in the hospitality industry allows her to provide clients with valuable advice, using her in-depth knowledge and passion for the business.
At Craftails , Lisa enjoys the combination of working with a great team and interacting with exciting clients, surrounded by the most delicious cocktails. She is particularly proud of her contribution to the growth and development of Craftails in the Netherlands, a project that gives her great satisfaction and which she works on with great enthusiasm.
One trend in the cocktail world that Lisa finds particularly exciting is the increasing popularity and appreciation of mocktails. These non-alcoholic alternatives are gaining ground and being recognized for their complexity and flavor. Outside of work, Lisa enjoys life's little pleasures, such as good food and drinks with friends, preferably somewhere in the sun on a cozy patio. Her passions reflect an epicurean who knows the value of being together and celebrating life, with or without a cocktail in hand.
