AMBASSADOR - Hamza Labyed brings a rich background in the hospitality industry and a personal connection to the team as the brother-in-law of one of our founders. Before joining Craftails in March 2023, Hamza ran his own hospitality business and was a satisfied customer of Craftails. His transition to the team marked a natural step in his career, driven by a deep appreciation for the brand and its products.
In his role as ambassador for Craftails, with a focus on West Flanders and Ghent, Hamza brings a unique blend of passion, knowledge, and accessibility. He prides himself on his ability to build strong relationships and help clients meet their challenges, something he sees as his greatest strength. Hamza's approach is based on openness and problem solving, making him a beloved figure among colleagues and clients alike.
What Hamza appreciates most about working with cocktails is the joy and fun they bring. He sees cocktails as the more fun side of life, a realm where there is always room for creativity and innovation. His favorite cocktail, Sailor's Spice, symbolizes his preference for adventurous and varied flavor profiles.
At Craftails , Hamza enjoys the excellent working atmosphere, the quality of the product, and the freedom and easy communication within the team. He is particularly proud of Craftails, which he believes is the company's biggest success factor.
Looking to the future, Hamza is excited about the growing trend of ready-to-serve cocktails and sees many opportunities to support clients in this development. Outside of work, he enjoys spending time with family and friends, enjoying good food and occasionally diving into a game session, reflecting his versatile personality.
Hamza's dedication and passion for Craftails and the cocktail world make him an indispensable force in the team, ready to conquer the regions of West Flanders and Ghent with Craftails' innovative approach to cocktails.
