Search
Close this search box.

Back to school: how students are a gold mine for your business.

The students have flown in plenty again. Whether that's in the books or the booze, we'll leave somewhere in the middle. Either way, the new buzz that the start of the academic year brings is welcome! Is your business ready for the storm? We'll give you a hand!

Back to school: students back to class as well as to your business.

Students are back in full swing. Studying at their desks, spending hours in class and listening intently... After that, of course, it's time for relaxation. And the ultimate relaxation? They often find it in cantuses, parties on campus and in cafes. 

Whether it's a social get-together between friends or an on-the-verge party bash. The students are coming and they will be numerous. So you better prepare your establishment well for the jolly atmosphere they will bring! 

Maybe you're already a seasoned connoisseur who arms your business year after year with the fastest staff working into the early hours or maybe you've just started a business and are hoping for a higher profit margin thanks to students. Whichever category you fall under, the fact that you are reading this blog means you can still learn something! 

Chapter 1: know your target audience

Students are a breed apart. Within the category, you have many different kinds. You have the model students, the ones who study hard and re-dive back into their books after hours of classes on campus. You have the "party hardy" students, aka the students who go to college to enjoy their newly won freedom and independence. And then you have the in-between, the ones who want a little taste of two worlds.

As such, it doesn't matter what type of student you get in your establishment. At the end of the day, they all want one thing when they walk into your establishment. Relaxation! And preferably as quickly and inexpensively as possible. Does that mean you have to lower your prices? Of course not! What it does mean is that you have to find the most efficient and profitable way of working in order to achieve high profit margins.

How do you do that?
By going for pre-made drinks that you can serve quickly and without required skills. Drinks that are just special enough to sell in a higher price range, like cocktails! All the advantages of pre-made cocktails are listed here for you.

Chapter 2: mocktails and cocktails, day and night. 

By this, of course, we do not mean that you have to work day and night from now on. When we think of students and bars, our thoughts often turn to the vibrant nightlife. Yet that is not what you need to focus on as a business to make a profit. You can also focus perfectly on students with bouncy hours throughout the day or students looking for a nice place to do some work, such as a study café. Not everyone likes to study alone in digs. Some benefit from being among people. 

Throughout the day

What can you do to make your café studentproof?

✔️ Sockets by the Spot. Cat heads are a good investment!
✔️ Tables perfect for sitting alone, but also space for group work.
✔️ A stimulating learning environment that yet also exudes tranquility. The perfect balance.
✔️ Comfortable chairs so your clients stay seated for a long time. A pillow here and there is definitely an interesting addition.
✔️ Tasty student snacks and drinks on the menu. Nothing makes studying more fun than a fancy mocktail and bowl of nuts next to your books.

Craftails Blog - Students in your business - Study café, laptop on table next to a Mojito cocktail

Until the early hours

Are you a dance bar that is fully committed to safe nightlife for students? Then you can make the most of the night with the following tips that I'm sure you haven't thought of before.

#1 A wide range of beverages to stay one step ahead of your competitors.

A well-stocked drink menu can be the deciding factor in choosing between you and your competitors. Do you have just that one drink that is so popular among students? Then you have a step ahead. 

But what do students just love? Maybe you already have a drink that does well year after year, but with innovation you can get even more out of it! One trend we see emerging is that the youth and young adults are increasingly opting for a cocktail. Both ladies and gentlemen. Of course a good old pint will continue to do well forever, but it's better to expand your options for those who still want just that tad more. Or for those who don't like beer (you wouldn't immediately think it, but those persons are out there too). 

In addition, pre-made cocktails allow you to serve your customers much faster. They are ready in no time, you don't have to buy too many ingredients because everything is in one bottle and you can still serve quality. As a result, they are also profitable! 

#2 A solution for hangovers.

A hangover occurs because your body, and more specifically your brain, dehydrates as you lose fluids from high alcohol consumption. What you can do to prevent it? Drink plenty of water while drinking! For every two alcoholic drinks you have, it would be best to drink a glass of water. This will keep your body hydrated and your mornings hangover-free.

As an operator, you can capitalize on this time-honored problem with clever marketing. A chalkboard outside with the ultimate tip for a hangover-free morning: thanks to package deals - when you buy two cocktails, you get a glass of water for free - you'll be back on campus fresh in the morning. 

Enrich your business with quick, profitable drinks? Our cocktails are ideal for this!