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Halloween in your business, it's good for your sales! Why. Decorations, parties and limited edition drinks attract customers like it's nothing. How can you capitalize on this spooky celebration as an operator? You can read about that in this blog.
October 31 is known worldwide as Halloween, but it is not celebrated equally everywhere. Especially in America, they go all out for the spooky celebration. Costumes, decorations, trick or treat at the neighbors, you name it!
A trend that has now spread to Europe and Belgium. Where in the past it was never really exuberantly celebrated, now we spend more and more time on the party. Decorations, carved pumpkins, costume parties, Halloween parades, ... We finally see the fun and above all the profit of it!
Because that's the biggest reason for hospitality operators or business owners to bet on Halloween as well.
Are you totally into Halloween? Do you prefer to celebrate low-key, or does the whole horror aspect not suit your cause? We have plenty of inspiration for every style to get started.
Decoration is key. With it, you set the mood for your entire business. The great thing about this is that you can go as lavish as you want. From carved pumpkin lanterns at the entrance to cobwebs on the toilet. The possibilities are endless!
We give you options from one extreme to the other. That way you can find your own creative middle ground!
Low-key and elegant?
All-out?
No idea where to find all this stuff? Since Halloween is already more common in Belgium, you can find a lot of decorations on store shelves these days. You can also poke around online for cheaper alternatives in wholesale stores.
Drinks
You can also celebrate Halloween by offering new drinks. Or a Halloween version of your usual offerings.
You can do this very quickly and simply by adding decoration in your drinks. Think of ice cubes shaped like pumpkins or a fake eyeball as a garnish. Not sure if your customers are Halloween-minded? Then, of course, you can always ask if they prefer the regular drink or the Halloween version.
You can also go for other types of glasses. That's an investment you can pull out every year, but of course not ideal for àll your drinks. For example, you can buy nice glasses for the more expensive drinks on your menu. Like for cocktails, wines or mocktails. This way, those drinks suddenly become much more interesting for the customers. The eye wants something too!
Treats
Snacks are always a good addition to your menu. At Halloween, you can purchase lots of treats in strange shapes. Candy worms, sausages served as fingers ... It all exists!
No time for extras this year? Then you can also very simply give your drink menu or flyers a little makeover with a Halloween design. You can very easily do that yourself these days with free, online tools like Canva.
If you have enough space in your business and it is allowed by the municipality, you can opt for an exceptional DJ night. That will attract a lot of (Halloween) lovers to your business. It is also good for your presence on social media and for your general brand awareness.
Again, you can go as big or small as you want. Have people dress up and rich a prize to the best dressed person, provide an entrance fee or make it free for everyone, ...
Although Halloween once originated as a way to chase away evil spirits, it exists today mainly because of its high marketing content. So why not take advantage of it for your business as well? Are you organizing a special evening, have you added a new limited edition drink to the offer? Make sure it gets noticed! Through word of mouth, but also online (Facebook, Instagram, your website, ...).
Don't be alarmed, because Halloween may well bring a lot of customers into your business! Then you better be well prepared. You can offer your customers faster service by going for easy-to-serve drinks that are also super tasty and high quality. Let that happen to be the biggest added values of our Craftails cocktails. So coincidental that it gets creepy! 👻
