Cocktails, they come in all flavors, sizes and shapes. They have a luxurious appearance and are enormously popular. The same goes for mocktails. That's why they are the ideal addition to your drink offerings! Now you're thinking, "Hey, but cocktails are just expensive and require a lot of time to prepare, aren't they?" That's not true. Yet not if you choose the ready-made cocktails from Craftails ! The investment in cocktails, and mocktails, offers a lot of advantages for your business. We give you 5 good reasons why our ready-to-drink cocktails belong on your beverage menu.
1. EXPANDING YOUR OFFERINGS
When you go out to a bar or restaurant, as a customer you naturally want many options to choose from. After all, you don't go out for just one drink. For an entrepreneur, that means a varied and large selection, and that can be quite pricey. So you better think carefully about exactly what additions you are making. Because in order to fill your drink menu with hot, cold and alcoholic drinks that actually get drunk, you have to take a close look at what works and what doesn't. And you know what works well? Cocktails!
People like to order a special drink. To celebrate something, to take fun pictures or to make an ordinary evening more interesting. With cocktails, you're always right! Even when you only offer 2 or 3 different varieties. Be sure to also consider the non-alcoholic ones, the mocktails. A good alternative for bobs and customers who don't feel like an alcoholic drink. To celebrate something, a drink doesn't always have to contain alcohol either, it just has to look really nice and festive.
2. SO QUICK AND EASY, YOU DON'T NEED EXPERIENCE
There is a lot involved in preparing cocktails. It requires a lot of time, knowledge and skills. Three things that deter many entrepreneurs. After all, not just anyone can pour a good cocktail. Not only do you have to memorize all the ingredients, you also have to know the right proportions.
Thanks to the pre-made versions, you don't have to worry. Because you don't need any special skills for this. You don't have to take training courses or memorize countless ingredients. Everything you need is in one bottle. In addition, the quality and taste of our Craftails cocktails is also always guaranteed. So you won't have to deal with drinks that don't all taste the same. Anyone can serve a tasty cocktail this way and it's faster than preparing one from scratch. Besides, you spend almost as much time preparing a luxurious cocktail as you do a simple Coke. Some ice in a glass, pour it, add a nice garnish and you're done.
Preparation Craftails ready-made cocktails
- Fill a glass with ice.
- Pour the appropriate amount of the cocktail.
- Garnish.
- Serve!
3. LESS SHOPPING BECAUSE YOU HAVE EVERYTHING IN ONE BOTTLE
To prepare a cocktail, you quickly need several bottles and a lot of ready knowledge. For a Long Island Ice Tea, for example, you need vodka, white rum, triple sec, tequila and gin. Quite a list. With Craftails 's pre-made version, these ingredients are already together in one bottle. All you need is a glass, ice, Coke and possibly some garnishes to finish it off. That saves in cost as well as storage space.
For example, do you have 5 different cocktails on your drink menu? Then you also only need to buy in 5 bottles. Or several bottles of one kind, because cocktails go over the counter quickly.
4. COCKTAILS ARE GOOD ADVERTISING
As we said earlier, cocktails look luxurious. It comes in a fancy glass, contains ice, has fun colors, often comes with fancy garnishes and an eco-friendly straw. As a result, you seem to be getting much more than with any other drink, such as a Coke or wine. And actually, it is. You get a whole experience with it. That's why many people prefer cocktails. Because at the end of the day, a glass of wine is just a glass of wine.
A few cocktails on your drink menu is guaranteed to attract customers to your patio. The beautiful glasses and colors on your patio are also guaranteed to catch the eye of passersby. In addition, the Instagram appeal of cocktails is high! They are the ideal drink to take a fun photo of and share on social media. There's another good benefit in that for your business. Because the more photos that are shared, the more people will see that you offer cocktails. Win win win!
5. LAST BUT NOT LEAST, THEY ARE HUGELY PROFITABLE
The final and perhaps most important argument is that you can make a margin on cocktails. The complexity of the drink and the larger glasses filled with ice mean that you can charge a higher price than for a soda or beer. The same goes for mocktails, by the way. The ideal addition for customers who still have to drive or don't want alcohol.
With ready-to-drink cocktails, you increase sales per table without losing the quality of your service.
We'll sum it up in one more simple sentence: with cocktails, and mocktails, you'll expand your business' offerings and also its profit margin in no time. So they are a good investment to definitely consider!
